Lisa has several sponsorship opportunities available for brands and products with synergy between Drivers and Daters. Lisa’s community are people who are highly engaged with their families and teens and Lisa has a novel marketing approach to reach this target market. Lisa's audience has demonstrated a high degree of loyalty to the community and have invested heavily in their teens. Lisa’s community shows up, they listen and they participate because they believe in her message.
Lisa’s contacts are high quality individuals, interested in purchasing products and services which Lisa endorses or recommends. They are individuals who take action. Lisa’s audience is the emerging market of Youth and Student Drivers/Daters, ages 15 to 25, a highly prized demographic. It also encompasses the Parents of this demographic, so relationships are being built in both arenas.
Why You Need To Consider Investing in Dater's Ed:
•Highly-targeted and attractive demographic user group;
•Leverages social networking sites;
•High degree of member involvement, viewers are participants; and
•Interactive sponsorship model that integrates advertising and commerce into the content of our site.
We have three different Sponsorship Packages available and we are seeking to customize and create a tightly integrated relationship that benefits our Sponsors by becoming the "trusted advisor" to our Community. We provide an early entry point for our Sponsors to build relationships with our audience. Each package will have some elements of the following categories included, and we welcome the opportunity to customize one of our packages to fit your needs.
Embedded Sponsorship Opportunity
We intend to implement seven main Product Sponsorship areas of focus (not including ancillary product placements): Travel (Airlines & Hotels), Rental Cars (Automobiles and Insurance), Search Engines/Social Engines, Computers (Consumer Electronics), Beverages (Food & Drink) and Clothing. The three Sponsorship Packages are:
o Teen Platinum Sponsorship:
o Teen Gold Sponsorship:
o Teen Silver Sponsorship:
Integrated Website Sponsorship on www.DatersEd.com
- Header Banner
- Side Bar Tower Banner
- Footer Banner
- Integrated Article Placement
Embedded Video Sponsorship
- Weekly Video Blog (pre-roll, post-roll and interstitial sponsorship)
- Weekly LIVE Parent Coaching Webinar
Embedded Book Cover and Book Placement
i. Existing book cover Medallion stick-on
ii. New book cover
iii. Next book cover rights
Social Media Marketing Campaign Embedded Sponsor, weekly distribution to Dater's Ed accounts at:
i. 350+ social networking websites
ii. Global Audience reach in excess of 1.5 billion members
iii. 5000+ news, directory, search sites
iv. 2.5 million professionals
v. 540,000 reporters
Embedded Sponsorship for DVD Training Series
i. Introductory/Marketing DVD
ii. Direct Marketing to Schools, Churches, PTA’s, Parenting Organizations
iii. First Year Distribution Projection 50,000 DVD’s
iv. 6 DVD Training Set
Workshops & Seminars
i. California School Administrators and School District Supervisors numbering over 9,000 contacts are currently included in Lisa's distribution.
ii. Lisa personally presents an average of 4 times per month, averaging more than 100 attendees responding from several thousand families per school.
iii. Banner Advertisements, as well as Book and DVD Sales are part of each event.
iv. Pre-Roll PowerPoint presentation includes 10 to 15 minutes of Pre-event advertising
Electronic Newsletter – monthly emails sent automatically to subscribers to highlight stories, tips and specials.
Branded Logo wear – a variety of community identity products which will be both provided as part of workshop/seminar packages, as well as branded logo wear for the company gift store.
Advance Sponsor Option for New TV Show:
Lisa is currently offering a "Right of First Opportunity" to negotiate for the Title Sponsor for her new TV Show, The Teen Whisperer.
Teen Whisperer – Dater’s Ed REALITY TV Show where Lisa Jander takes Young Adults on their own “Journey of a Lifetime” which is an exciting new reality TV dating adventure show which has a focus on high-concept, buzzy, unscripted programming. The lack of quality programming and socially redeeming content in a reality format is actually where this vision started, to create high quality reality dating content for young adults and students (and their parents, teachers and family) who want to date the right way. This new TV show is intended to counter the generally abysmal content being presented to Young Adults in shows like Parental Controls or Sweet 16. Teen Whisperer is a new entertainment concept that takes a multi directional approach in reaching the Young Adult/Youth/Student market (15-25 year olds). One of the primary challenges facing today’s youth is discovering a worthwhile approach to dating. Our dating/coaching/adventure based reality show creates a peer based participatory environment that empowers today’s youth in their self-discovery process about what they really want out of their dating journey. Our Reality Dating Show is built around stories shared in videos submitted by Young Adults thru their iPhone, Facebook & YouTube which tell stories as the source for compelling dating adventures and real world learning encounters. The compelling, non scripted, original content has a viral nature to it, which is why it will be watched and passed along, thus creating a terrific environment for advertisers to reach the elusive youth audience that is disconnected from the traditional advertising outlets of mail, print & network TV.